Visit the Home of Triumph for the full legendary story. 

The Triumph Factory Visitor Experience is based in Hinckley and provides an incredible insight into Britain’s most iconic motorcycle manufacturer. 

The Factory Tour takes in Triumph’s Crank shaft machining line, state-of-the-art Paint Shop, Motorcycle Dispatch, Assembly line including Rolling Road, Moto2™ and Engine development, 3D modelling, Coordinate Measuring Machine Room (CMM) and more. 

Tours run from Wednesday to Sunday and take about 90 minutes to complete. Advance booking is required to avoid disappointment!

Don't miss the TRIUMPH 1902 CAFÉ either. Whether it’s a quick visit to enjoy a hot drink and some warming food on an early season ride-out, or a relaxed lunch meeting with friends, he stylish and comfortable 1902 Café is purpose-built for bikers. 

IMMERSIVE FACTORY EXHIBITION:
The exhibition space is more than just a motorcycle museum. It tells the story of why people ride, by bringing together a spectacular collection of historic and modern achievements in motorcycle design, engineering, racing and popular culture. Take a ride through the history of the early pioneers to the latest Hinckley modern legends, race winners and record breakers – exhibit entry is completely free. 

FACTORY SHOP: The Factory Visitor Experience shop showcases an ever-changing range of Triumph branded clothing encompassing both our Dealer and Lifestyle collections. We stock casual clothing as well as technical rider-wear, ranging from basic tees and hoodies to fully certified textile and leather protective jackets and jeans, along with a wide range of accessories including Gloves and Neck Tubes. 

We look forward to welcoming you soon!